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PrimaFresh® Product Overview

Outshine the rest, naturally.

Edible Carnauba Coatings

PrimaFresh is a complete line of edible, premium carnauba coatings to help maintain freshness along the supply chain. PrimaFresh restores the fruit’s natural coating and its essential functions in protecting the fruit from environmental threats.

A Natural Barrier of Protection

A high-quality and durable fruit coating is the last line of defense fresh fruit packers have in assuring their fruit will survive its journey to the marketplace. Whether fruit is packed for domestic or international export, packers need to know their coating will perform under the most extreme conditions. Primafresh carnauba coatings help maintain produce fresh, reduce food waste, prevent dehydration and extend fruit shelf life from the packinghouse to the consumer, naturally.

Carnauba Palm Tree – Nature’s Way

Developed from a natural, renewable source, our Primafresh line of fruit coatings is designed to mimic and restore nature’s natural barrier on the surface of the fruit to protect it against pests and other environmental threats.

  • Prevents dehydration and weight loss during transit and shelf display
  • Maintains fruit firmness and pressure
  • Slows down fruit respiration, increasing shelf-life
  • Enhances fruit appearance, a fresh and radiant look

Line of PrimaFresh Coatings

A high-gloss carnauba coating for dehydration control and weight loss in apples.

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Premium, high-shine carnauba coating that is flexible, fast drying, non-whitening, to control dehydration and avoid weight loss in apples.

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Premium, high-gloss, amine-free, carnauba coating for global export apple markets.

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Sustainable Development Goals (SDGs)

Pace supports the UN’s Sustainable Development Goals (SDGs), which were developed to achieve a better more sustainable future for all. Through innovation and advanced technologies, we offer our customers a portfolio of sustainable solutions that reduce food waste, promote water conservation, and ensure a safe work environment.

Our line of edible carnauba coatings has helped packers maintain the freshness of produce longer, reduce food waste, and extend fruit shelf life from the packinghouse to the consumer, naturally. In the past two years alone, Pace’s edible coatings have reduced losses of nearly 400,000 tons of fresh produce.

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